Fast Track Your Job Search

You’ll fast track your job search when you increase your focus, improve your efficiency, and target your marketing.

If you’re sending out resumes and not getting responses you have either lost your focus or never had it. Your resume has three roles: scout, matchmaker, and mouthpiece. It probes for possibilities, looks for a match, and speaks on your behalf. If it fails to deliver on any of these roles, it won’t be considered and neither will you.

If you want your resume to land in the interviewer’s “in” basket, here’s what you do:

Match your objective to the language you read in advertised job posting. The interviewer is scanning for “key words”. Those are the words the interviewer is using. Match them.

Match your work experience to the experience that’s needed to perform in the advertised position.

Match your words to your deeds: tell the reader what you want and the difference you make to the company where you work; give the reader quantifiable evidence of your accomplishments; show the reader your track record of achievement relative to your years of experience, and say it cogently and concisely so you’ll have a shot at success.

On the flip side, here’s what takes you out of the game.

If your resume goes on too long about things only a mother can love, you’re a bore.
If your resume says too much about things most people care too little about, you‘re out of touch.
If your resume doesn’t match what the company needs, you’re not paying attention.
If your resume reads like a job description, you have no imagination.
If your resume reads like a know it all, you’re not open to learning.

With your resume in your briefcase, on line, and in your head you’re ready to improve your efficiency, focus your search, and target your market.

Start with the basics and answer the questions: How large a company; how far a commute; how much of a salary?

Define the company: How mature or emergent? Open or closed ? Creative or consistent? Risk taking or conservative? Top down or bottom up?

Identify and prioritize your values: Help others, be an expert, achieve, compete, take risks, be respected…

With those questions answered you’re ready to write your 20 second elevator speech, which doubles as the objective on your resume and the answer to ‘tell me about yourself’. It’s your sense of purpose and reason for being, when what you want to be is an income producing, purposeful employee.

All that’s left to do is reintroduce yourself to people you know who know people who hire people. You have your resume, your marketing plan, your elevator speech and the answers to the questions you’re most likely to be asked. You can respond on line, in person, by phone, fax, and smoke signals. Put on some interview clothes, a strong dose of optimism, and you’re good to go. The only barrier that can stand in your way now is a bad attitude. If you can’t fix that, the best plan won’t help you.

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Yes! You may use this article by Executive and Career Coach, Joyce Richman, in your blog, newsletter or website as long as you include the following bio box:

Joyce Richman (www.richmanresources.com) has been specializing in executive and career coaching since she started her own practice in 1982. She works in a variety of environments including: higher education, manufacturing, sales, marketing, media, technology, pharmaceuticals, medicine, banking and finance, service, IT, and non-profit sectors. A member of the adjunct faculty at the Center for Creative Leadership, Joyce is certified to administer a number of feedback and psychological instruments. Joyce is a weekly guest on WFMY-TV and the career columnist for The Greensboro News & Record. She is the author of Roads, Routes and Ruts: A Guidebook to Career Success and co-author of Getting Your Kid Out of the House and Into a Job. A popular speaker, Richman conducts seminars and workshops throughout the United States, Canada and Europe. Her coaching profile can be found at TheCoachingAssociation.com.

You’ll Get the Outcome You Have in Mind

What outcome do you have in mind? You need to know, because that’s the outcome you’re going to get.

By means of illustration, I have a story for you. It’s called, “The Pineapple.”

One day Alice (I’ve changed the name to protect the bold) went to her favorite grocery store to buy a pineapple. She took it home and sliced it open. It was one bad piece of fruit. Rotten to the core. She called the store manager, described the pineapple’s condition and asked if he would like her to return it for a refund.

“There’s no need,” he said, “we trust you. Just remind us when you come in and we’ll be glad to refund your money or deduct the amount from your next purchase. We sincerely apologize for this inconvenience. We’ll look forward to seeing you soon.”

Alice was disappointed with the pineapple and very satisfied with the manager’s gracious response.

The next day, and because she was in the neighborhood, she stopped at another location of this favorite store. She selected another pineapple and told the check out clerk of her conversation with the sister store’s manager.

“Where’s your receipt?” said the clerk. “We can’t refund your money or exchange a product without a receipt.”

Alice was startled by the abrupt reply, but explained the situation again, indicating that she had not kept her grocery store receipt, never expecting to have to prove her pineapple purchase.

“We cannot do anything without a receipt,” said the clerk, “store policy.”

Alice asked for the store manager.

He appeared immediately, if somewhat impatiently, and quickly asked Alice to explain her problem. She described the pineapple, as she had to the first manager, and indicated her desire to exchange it for a healthy one.

The manager asked for a receipt from the first purchase. “It’s policy,” he said, “store policy.”

Alice, embarrassed and annoyed by the direction this was taking, asked, “Do you think I’m trying to cheat you out of the price of a pineapple?”

The manager did not respond to her question and repeated his request for a receipt or the case was closed. As he turned to leave, Alice made a request by suggesting:

“Here is my card. I’m the President and CEO of a fairly large company that operates in this area. Every year during the holidays, I present hundreds of gift certificates from your store, to my employees, vendors, and account representatives. If you’ll check your records you will see that this amounts to considerably more than the price of a pineapple.”

The store manager slowly turned to face Alice. This time his response was quite different.

“I didn’t know that. I’ll refund your money, or you can take a new pineapple, whichever you prefer.”

The manager followed her to the parking lot, pleading that she allow him to refund her money. “Take a fresh pineapple!” he begged. “Take two!”

“No”, said Alice, “you didn’t trust me or value me until you realized that I represent significant income for your store. You have lost me as a customer. How many other customers have you lost in your desire to save the cost of a pineapple?”

What outcome do you seek? Any strength, overused, becomes its own liability. Whether you’re selling tires, automobiles, or pineapples, overindulge your quest for cost savings and cost efficiencies, and you’ll save money at the expense of customer service, satisfaction, dedication, and loyalty.

Short term gain, long term loss. You do the math.

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Yes! You may use this article in your blog, newsletter or website as long as you include the following bio box:

 Joyce Richman (www.richmanresources.com) has been specializing in executive and career coaching since 1982. She works in a variety of environments including: higher education, manufacturing, sales, marketing, media, technology, pharmaceuticals, medicine, banking and finance, service, IT, and non-profit sectors. A member of the adjunct faculty at the Center for Creative Leadership, Joyce is certified to administer a number of feedback and psychological instruments. Joyce is a weekly guest on WFMY-TV and the career columnist for The Greensboro News & Record. She is the author of Roads, Routes and Ruts: A Guidebook to Career Success and co-author of Getting Your Kid Out of the House and Into a Job. A popular speaker, Richman conducts seminars and workshops throughout the United States, Canada and Europe. Her coaching profile can be found at www.thecoachingassociation.com.

Sharpen Your Writing and Speaking Skills

Sharpen your writing and speaking skills folks, because the lights are on and they’re shining on you. With every resume, cover letter, telephone call, networking meeting and interview, you’re presenting your skills and abilities in the two ways most of us have learned to communicate; you’re either writing or talking. You better be good at both.

A worried reader comments that, “introverts like me don’t have a chance against extraverted competition.”

Instead of focusing on your fear, level the playing field by focusing on your performance. Your performance will improve when you practice speaking clearly, succinctly, and energetically about what you want, why you want it, and how you can make a difference to the company that hires you.

A female caller whispers, “I’ve been told that I speak with a little girl voice. I need to be taken seriously, particularly when I’m at work and speaking to people I don’t know or don’t know well. What can I do?”

If you’ve received feedback that your pitch, tone or voice quality has gotten in the way of your success get the help you need from a voice coach. If performance anxiety is your problem get additional help from a career coach or psychologist. If it’s a distraction that you want to manage yourself then name it and get it out of the way. For example, if you have a telephone interview, acknowledge early in the conversation that your voice may not be strong but your track record is and you want to describe it. Then do it. Put your energy into the content of what you say and how you respond. The listener will quickly adjust to your tone and hone in on your message.

Let’s move from the subject of pitch and tone to that of accent and pace and the difficulties that sounding “different” can present. If you’ve recently moved here and English is your second language you’ll benefit from learning how to sound as American as you are or soon will be. Get help from articulate native speakers who are willing to take their time to coach you. Ask for their assistance and feedback with your word choices, sentence structure, grammar, pace and tempo; role play networking and interviewing conversations. And in exchange for all these favors, ask how you can be of assistance to them.

Take advantage of the resources available to you in your local community. In Greensboro, the Glenwood Branch of the Public Library offers ESL classes and hosts a ‘conversation club’ that meets twice weekly, enabling you to practice your new English speaking skills with library volunteers. GTCC offers ESL classes through its continuing education program and UNCG offers classes and tutorials in accent reduction. In addition to public resources there are professional counselors, therapists, and voice coaches in private practice who provide these and related programs and offerings.

Now, let’s get real about writing a resume: It’s your work product and you’re accountable for its contents. Be sure that you tell the truth, that your spelling and grammar are correct, that it’s as well edited as it is well organized.  Writing a well- crafted resume takes time, care, and at minimum another set of eyes to check and double check that it’s error free.

Format: Write an objective that states the job you want and how you benefit the company that hires you.  Follow that with a reverse chronology of your experience. Write your accomplishments as bullet-points; make them fact based, specific and quantifiable. Lead with words that project energy and action. Get it all on one page, one and one half at most, and use wide margins, easy to read font, 12- point type, and no hype.

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Yes! You may use this article in your blog, newsletter or website as long as you include the following bio box:

Joyce Richman (www.richmanresources.com) has been specializing in executive and career coaching since she started he own practice in 1982. She works in a variety of environments including: higher education, manufacturing, sales, marketing, media, technology, pharmaceuticals, medicine, banking and finance, service, IT, and non-profit sectors. A member of the adjunct faculty at the Center for Creative Leadership, Joyce is certified to administer a number of feedback and psychological instruments. Joyce is a weekly guest on WFMY-TV and the career columnist for The Greensboro News & Record. She is the author of Roads, Routes and Ruts: A Guidebook to Career Success and co-author of Getting Your Kid Out of the House and Into a Job. A popular speaker, Richman conducts seminars and workshops throughout the United States, Canada and Europe. Her coaching profile can be found at TheCoachingAssociation.com.

A List of Big Mistakes

One of the biggest mistakes you can make on an interview is to tell prospective employers that you can do anything they need you to do. No matter how able and willing you are, if you make a pledge like that you’re bound to fall short. The employer knows that and won’t hire you. Instead, ask the interviewer to describe the greatest challenges facing the department in which you want to work, then describe what you do best, what you’ve been recognized for, and how that ability has benefited companies you’ve worked for in the past. If their needs and your talents match, you’ve got a good shot at the right job.

One of the biggest mistakes that parents can make with their job- seeking children is to tell them that they can do anything they set their minds to do. That’s an overblown estimation that won’t serve them well. If these young adults are willing to listen, they can benefit from the practical advice their parents can give. Parents: describe what you’ve seem them do best; describe times they’ve approached challenging situations in productive and effective ways. Describe which attributes are marketable and important to employers, and which behaviors are turn-offs, and why.  Over-the-top compliments may feel good to the giver but don’t do much for a receiver who needs something instructive and tangible to hold onto.

One of the biggest mistakes employers make when interviewing prospective employees is to sugar-coat the challenging situations their would-be employees are going to encounter. Applicants need to know what they’re going to face so they can make informed decisions about their employment. Therefore, tell job seekers the truth. Describe the situation objectively. Ask applicants how they would solve the problem. Ask for examples of their having been involved in similar situations, the actions they took, and the outcomes that followed.

One of the biggest mistakes job seekers make when writing resumes is to over-inflate them… stuffing them with everything imaginable, hoping that someone needs something they’ve done. The result: the resume reader doesn’t know what the applicant can do best and wants most to do. Rather than attempt to be all things to all people, job seekers should stick to one theme and one pursuit. Design a resume that builds a case based upon proven experience and success.

(Tip: Keep your references in the loop, letting them know which jobs you’re targeting. Be sure they know you well enough to provide workplace examples of you at your best. If they can’t, you need different references.)

One of the biggest mistakes a job hunter can make when networking is to ask contacts for a job or to suggest that it’s their job to find you a job. Nothing stops a network faster than intimating “what have you done for me lately?” Instead, state what you’re looking for and request brainstorming time for ideas and recommendations of the right people to talk to and places to look.

One of the biggest mistakes you can make when negotiating is to say more, when less will do. For example, you’ve been made an offer that’s lower than you can afford to accept. Say something like, “Mr. Jones, I appreciate your offer. I want to work for you and your company. I can do the job and can contribute to your bottom line. I am concerned with the salary offer. It’s less than I would have expected given my experience and the span of responsibilities the position requires.” Then…be quiet. You’ve put the ball in Mr. Jones’ court. Let’s see what he does with it.

One of the biggest mistakes you can make when leaving a job is to badmouth the company, your boss, or your co-workers. Like it or them or not, they will always be part of your professional history and fair game for reference checkers.  So, even if the experience has been a bad one and you’re glad that it’s behind you, swallow hard, thank them for the opportunity, wish them well, and move on. Trash them when you leave and sooner or later, you’ll be the one to pay the price.